Doctor Eric Bender runs Bender Optometric Group in Tustin, Orange County, California. His old homepage focused a lot on technique and medical pictures. We have introduced a new way to communicate which is built on the idea of using pictures with ”happy customers” that will make presumtive customers feel good.
Åsa created the visual idea and she also did the copy. The great photos is shot by Gary Bender, Eric’s dad, who is a professional photographer.
We got the job through our cooperative partner and project leader for this job, Niklas Myhr. He is professor in social media and international marketing at Chapman University. He’s coaching Eric in how to use social media, blogging and to handle the website.
Niklas and Åsa are about to launch a book about social media very soon. The first edition will be in Swedish.
- Contact: Dr Eric Bender
- Project leader and text editing: Niklas Myhr
- Visual idea and copy: Åsa Stenström
- Web designer: Roine Andersson
- Photo: Gary Bender, Tustin California